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LinkedIn Personal Branding

Your LinkedIn should
sound like you.

For founders who are ready to build a presence that actually reflects what they're building.

5+Years Agency
200+Brands
Our clients have been featured in
Shark Tank India · GQ · Times of India · Curly Tales
About Kasish

Built the process on herself first.

I'm Kasish, founder of On Fleek Marketing. Before taking on any LinkedIn personal branding clients, I spent time building my own profile from scratch. Not from a template or a course. From a process I designed, tested, and kept adjusting until I reached 10,000 followers organically, with no paid promotion.

Before retainer work, I ran LinkedIn workshops and one-on-one consultations, helping founders and coaches understand what actually moves the needle on the platform. I've seen content go viral, watched the wrong audience build, and seen profiles stay invisible despite consistent posting. Those sessions shaped what I now do for clients.

The founders I work with are building something real. Their LinkedIn just doesn't show it yet. I only started offering this once I was confident the process worked.

The Problem

Most founder profiles don't sound like the founder.

A founder once told me her LinkedIn was "handled." Agency, three posts a week, consistent, on-brand. She was getting impressions. But in 8 months, not a single person had reached out because of it.

The content looked right. It just didn't sound like her.

That's the most common pattern. Profiles that are active but not authentic. Handled but not human. The founders who get the most from LinkedIn are the ones whose profiles sound like them, speak to the right people, and build trust before a single conversation happens.

How We Work

The process, step by step.

Everything starts with understanding who the founder is, not just what they do. From there, we build a presence that gets stronger over time.

01
The Founder Interview
We start with a structured set of questions. Your story, your observations, your opinions, what you're building and why. Everything we create comes from this. No templates, no guesswork.
02
Content Strategy and Research
Keyword research, SEO, competitor analysis, audience research — we study what's working in your industry right now, what content is pulling reach, and where the gaps are. Then we build a strategy around that, combined with your personality and how you actually think. The goal is never to make you sound like someone else who's doing well. It's to make you sound like you, in a way the platform rewards.
03
Profile Optimisation
Headline, About section, banner, featured section — rebuilt with SEO-optimised keywords and positioning that reflects the founder's actual expertise. Your profile is a landing page. We treat it as one.
04
Content Creation
Weekly content built around the strategy. You share voice notes, updates, observations, announcements — even a minute is enough. We turn that into content that sounds like you. Nothing goes live without your awareness.
05
Engagement and Outreach
Daily engagement with the right people in your industry. Connection requests to build the right audience. Comments that position you as a voice worth following — not a brand account, a person.
What to Expect

Month by month — what's happening and why.

LinkedIn is a long game. The first three months look different from each other. Understanding what each phase is for will help you stay patient when results are building quietly.

Month 01
Foundation and SEO
The profile goes live, the strategy is in place, content starts. This month is about making the profile active, intentional, and indexed properly. We need more of your time here. Don't expect viral posts yet. Expect a profile that's finally working.
Month 02
Experimentation and Growth
We know what the algorithm is doing with your content. We start testing different formats, angles, hooks. Content quality improves. The right audience starts building. Less involvement needed this month.
Month 03
Best Content and Outreach
The audience is there, the voice is clear. This is when the best work happens. If you want active outreach — DMs, connection campaigns — Month 3 is when that layer starts.
Client Responsibilities

What we need from you.

Our job is to handle the work. Your job is to keep us updated on your life, your thinking, and your business.

1
Send voice notes. Traveling somewhere? Met an interesting person? Had an observation about your industry? One minute is enough. We build the content around it.
2
Keep us updated on your business. Launches, milestones, partnerships, announcements — tell us before it happens. Your LinkedIn should be one of the first places it shows up.
3
Monthly or biweekly calls. We review performance, look at what's working, plan the next month. These calls keep the work calibrated to your goals.
4
Engage when you can. We handle the engagement strategy. But when you reply to comments or interact directly, the profile feels real. We appreciate it — we don't require it.
5
Minimum 3-month commitment. LinkedIn results compound. A profile consistent for 90 days is worth ten times one active for 30.
Who This Isn't For

This won't work if...

We'd rather say this upfront than discover it three months in.

✕
You want results in the first month. Month 1 is infrastructure, not impressions.
✕
You want to stay completely hands-off. We need your voice, your updates, your thinking. Without it, the content won't sound like you.
✕
You're looking for viral posts over brand building. These are different goals and we build for the long game.
✕
You want to approve every sentence before it goes live. We need creative trust. You set the direction, not every word.
Results

What this looks like when it works.

Every founder is different. These numbers reflect what happens when the strategy is right, the voice is clear, and the commitment is there.

K
Kasish's own LinkedIn — Built to 10,000 followers organically before offering this as a service. No paid promotion. The same process, applied to herself first. The profile drives inbound conversations, consulting enquiries, and the right connections consistently.
Nikita Aditya Sharma
Founder, Jars and More · Cafe Owner · Franchise · Practicing Lawyer
90 days
Zero LinkedIn presence when we started. Running two cafes, building a franchise, managing a law practice — no time, no presence, no strategy.
469K+Impressions / quarter
26,700+Engagements (up 129%)
49,503Impressions in 28 days (up 137%)
ZeroPaid promotion
Results screenshots
469K impressions 90 days 26K engagements 90 days 49K impressions 28 days 38K impressions single comment
Apoorva Kumar
Founder, Origins AI · Ex-PlayStation · IIT KGP
LinkedIn + Social
Tech founder building an AI services company. Needed a LinkedIn presence that matched the calibre of his background and the ambition of what he was building.
1M+Video views
97,743Impressions in 90 days (up 2,935%)
64,438Impressions in 14 days (up 202%)
Results screenshots
97K impressions 90 days 64K impressions 14 days 1M video views
What Clients Say

In their words.

"I've had a great experience working with Kasish, who manages my LinkedIn profile. From content strategy to consistency and positioning, everything has been handled thoughtfully. My profile now looks more professional, aligned with my goals, and actually gets noticed. I am satisfied with the exceptional results they are able to bring for my profile within just a span of 3 months. Highly recommend Kasish to anyone looking to build a strong LinkedIn presence."
N
Nikita Aditya SharmaFounder, Jars and More · Practicing Lawyer
"Kasish helped me manage my LinkedIn personal brand and social media marketing. They created posts that felt authentic and aligned with my goals. Their strategies helped increase my visibility and grow my network. Kasish stayed on top of trends and adjusted plans based on what worked best. They made the process easy and kept things moving smoothly. If you're looking to improve your personal brand or social media presence, I'd definitely recommend Kasish."
A
Apoorva KumarFounder, Origins AI · Ex-PlayStation · IIT KGP
"Kasish provided great insights on my LinkedIn Personal Branding. In a two hour meeting, we covered all the possible changes to optimise my profile as a Life Coach consistent with my niche. She was very helpful in sharing her content strategy for my professional growth and provided some tools to increase my reach. I am glad to have booked this call."
M
Madhulika SharmaLife Coach · April 2024
"I wrote my first viral post after getting on a consultation call with Kasish. I was able to create good content and get great engagement on my posts, but was struggling to make my posts more relatable. She helped me optimise my LinkedIn content strategy, gave me tools and techniques on how to do outreach on LinkedIn, and gave me feedback on the details I was getting wrong. I'm very grateful that I booked the call."
M
Mouli HarshithPersonal Branding · Lead Generation Coach
The Commitment

This is a partnership, not a service.

Most clients stay for years, not months. Not because of contracts — because when the positioning is right and the content sounds like the founder, results keep building. The longer we work together, the stronger the profile gets.

What we ask for

A minimum of 3 months to do the work properly. LinkedIn results don't happen in 30 days. They build.

3Month minimum
100%Advance per month

If this feels right.

Book a Call
onfleekmarketing.in